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SEGALogo

SEGA Logo

SEGA is a company founded in Honolulu in 1940 to provide coin-op amusements for the American military station there. In 1965, SEGA merged with Rosen Enterprises, a photo booth company. Within a year, they started selling their first arcade game, Periscope.

Their business continued as they produced arcades. Eventually, they got into the console business with the SG-1000 and the SEGA Master System.

However, SEGA really started competing with Nintendo with the SEGA Genesis. They mounted an anti-Nintendo marketing campaign with the slogan "Genesis does what Nintendon't." They also advertised their Blast Processing.

However, their next system, the Saturn didn't sell as well. After the Dreamcast failed to sell well enough, they decided to leave the console business and focus on game development.

SEGA now publishes games on the Wii, Xbox 360, and the Playstation 3, as well as the Nintendo DS. SEGA is also publishing Genesis games on the Virtual Console.

Popular FranchisesEdit

  • Sonic the Hedgehog
  • Feel the Magic
  • Super Monkey Ball

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